To develop the best products or adjust existing ones, you need detailed understanding of how your customers use your product/service and evaluate if actual use and intended use match.
ZOOM
ZOOM helps you pivot or persevere based on real data.
ZOOM applies behavioral mapping to the interaction between a user and the product or service
In a creative kick-off session we define behavior classes of interest
This quantitative behavioral research methodology gives conclusive data about the details of actual use of your product or service (frequencies, durations, interrelations of behaviors/activities)
Components
Creative kick-off session
Systematic observation (The Observer XT)
Video coding, either coding package, advice package or analysis package