To develop the best products or adjust existing ones, you need detailed understanding of how your customers use your product/service and evaluate if actual use and intended use match.

  • ZOOM

ZOOM helps you pivot or persevere based on real data.

  • ZOOM applies behavioral mapping to the interaction between a user and the product or service

  • In a creative kick-off session we define behavior classes of interest

  • This quantitative behavioral research methodology gives conclusive data about the details of actual use of your product or service (frequencies, durations, interrelations of behaviors/activities)



  • Creative kick-off session
  • Systematic observation (The Observer XT)
  • Video coding, either coding package, advice package or analysis package
  • Data analysis & Reporting


Variable components

  • Experiment set-up
  • Recruitment
  • Cameras & media recorder
  • Installation at location
  • TrackLab



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