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Utilizing our advanced observational toolkit, our technique systematically analyzes the activities from the natural context to create deep and meaningful insights into respondents’ behavior. In contrast to standard ethnography, Noldus’ observational toolkit allows the observer to effectively capture respondents’ behaviors without influence.Unobtrusive Observation
How do consumers use your product in their homes? How do you get feedback from your customers to help drive product improvement? The ideal way is to measure consumer behavior in a natural environment. Noldus consultants can design and implement In-Home Usage Tests to examine product usage in consumers’ homes. Most importantly, we take that data and provide valuable insights from these tests to drive product usage, innovation, and improve market performance.
The standard toolkit includes, but is not limited to:
No matter what the project scope, we are ready to advise and assist. Noldus In-Home Usage Tests can help understand:
The Noldus In-Home test makes use of a variety of tools to capture any desired component of an in-home consumer study. Using the latest in software and hardware tools, Noldus consultants help design the test to capture emotions, excitement or frustration, and even can key into unexpected behavioral patterns. The standard toolkit includes, but is not limited to:
Based upon client need, and desired end goal, we will recommend the ideal way to capture consumer usage in the home. Some examples are:
As video tells the real story, these methods uncover natural consumer behaviors in the most ideal way. After video collection, we can also gather consumer feedback with more traditional tools such as surveys or interviews. All data is put together to provide the deepest insights available into consumer product use.
Noldus In-Home Usage Tests provide market researchers with deep and important insights into all facets of how a product is perceived and used during the consumer’s daily routine. Are consumers overlooking an important step in preparation? Are they having trouble with opening/closing a package? This test can reveal such product challenges, and how to apply the learnings to designing a better product.