No matter what the project scope, we are ready to advise and assist. Noldus IHUTs can help understand:
Noldus IHUT makes use of a variety of tools to capture any desired component of an in-home consumer study. Using the latest in software and hardware tools, Noldus consultants help design the IHUT to capture emotions, excitement or frustration, and even can key into unexpected behavioral patterns. The IHUT standard toolkit includes, but is not limited to:
Based upon client need, and desired end goal, we will recommend the ideal way to capture consumer usage in the home. Some examples are:
As video tells the real story, these methods uncover natural consumer behaviors in the most ideal way. After video collection, we can also gather consumer feedback with more traditional tools such as surveys or interviews. All data is put together to provide the deepest insights available into consumer product use.
Noldus IHUTs provide market researchers with deep and important insights into all facets of how a product is perceived and used during the consumer’s daily routine. Are consumers overlooking an important step in preparation? Are they having trouble with opening/closing a package? A Noldus IHUT can reveal such product challenges, and how to apply the learnings to designing a better product.