State-of-the-art video and sensor technology allows marketers to gather valuable information about consumer behavior in the home. Analysis of behavior can then provide key insights into the best type of application or product.
As a consultant Leanne Loijens, for example, worked with several companies on topics such as: coffee making and drinking, chocolate milk consumption, hand washing behavior and the effects of different soaps, and refrigerator use in people’s home. For a couple of years, she also worked together with Wageningen UR Food & Biobased Research, VicarVision, Symrise in the “Inside Consumer Experience” project and set up several pilot studies in which they examined the effect of meal composition, ambiance, and social interaction in two nursing homes. Result: the elderly who participated in the pilot study consumed more, gained weight and enjoyed their meals more! The pilot study was funded by the Dutch Ministry of Agriculture, Nature and Food Quality. The minister was highly enthusiastic about the results and will fund a 3-year follow-up study.