Unpacking food at home

Unpacking food at home

Nestle Research Center in France aimed to understand consumers’ satisfaction levels while interacting with a packaged food in their homes.

Recruited participants provided self-recorded videos while interacting with the packaging at home, from the unpacking stage through food preparation. Researchers from Nestle used Noldus consultants to code behaviors of interest, and provide insights on the results regarding the difficulty/ease with which consumers were able to handle and prepare this specific new food product.

Recruited participants provided self-recorded videos while interacting with the packaging at home, from the unpacking stage through food preparation. Researchers from Nestle used Noldus consultants to code behaviors of interest, and provide insights on the results regarding the difficulty/ease with which consumers were able to handle and prepare this specific new food product.

  • In-home study design delivers real insights
  • See what happens without interfering
  • Understand what influences user satisfaction

Unpacking food at home. How easy / difficult is that. Nestle knows. What are the key factors determining user satisfaction? Insight was given to Nestle about the level of satisfaction during the process of handling the packaging, and prepare this specific new food product.

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